Ledelse og strategi

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. This book helps to understand the complexities of marketing on a global scale.

This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. This unique volume will be welcomed by researchers, students, and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies.

This collection of newly commissioned essays from an international cast of contributors provides an authoritative assessment of the continued economic, social and political relevance of labour unions and their potential to bring about progressive societal change.

A straight-talking and irreverent guide to getting your life together from beloved influencer @homewithroo. This is Atomic Habits for Huns. It can often feel like there's far too much sh*t you wanna get done and just not enough time to do it. In her first book Roo Day, @homewithroo, shows you how to use small, stackable habits to not just survive, but thrive. Taking you from just getting the bare minimum done, and finding joy in the everyday, to truly getting sh*t done, by the end we'll make sure you're live, laugh, loving to the best of your ability. The book is for the people who can't be helped, the people who have accepted they will never be perfect, and the people who are ready to attempt doing life a fraction better (and more importantly, the ones who are up for a laugh whilst trying). So get cosy, grab a snack, and let's get stuck in...

This book explores the vocational education programmes of Hong Kong, programmes which are repeatedly noted for their excellence.

The focus of this book is on the role of sustainability leadership over the last decade and discusses the contributions and challenges of navigating this multi-disciplinary function in different sectors. The authors share their insight into this under-researched and under-reported perspective highly relevant to business and sustainability.

The focus of this book is on the role of sustainability leadership over the last decade and discusses the contributions and challenges of navigating this multi-disciplinary function in different sectors. The authors share their insight into this under-researched and under-reported perspective highly relevant to business and sustainability.

Strategic Shakespeare demonstrates the value of humanities-trained scholars as leaders in higher education. It features contributions from Renaissance and Shakespearean scholars, who collectively aim to leverage traditional assumptions about Shakespeare in the service of a more inclusive and sustainable academy.

Strategic Shakespeare demonstrates the value of humanities-trained scholars as leaders in higher education. It features contributions from Renaissance and Shakespearean scholars, who collectively aim to leverage traditional assumptions about Shakespeare in the service of a more inclusive and sustainable academy.

Developed by Agnieszka Rzepka, The Chameleon Paradigm is the culmination of 20 years of research which identifies factors essential for success in a volatile marketplace. The Paradigm provides a roadmap for organizations, addressing key elements necessary for thriving in a 5.0 reality.

The book offers a valuable resource for students and scholars of work/organizational psychology, organizational behaviour and applications of positive psychology. It is also a useful reference for organizations looking to understand and implement positive organizational policies in their workplaces.

The book offers a valuable resource for students and scholars of work/organizational psychology, organizational behaviour and applications of positive psychology. It is also a useful reference for organizations looking to understand and implement positive organizational policies in their workplaces.

Suited not just for present and potential leaders but also for all those who wish to lead themselves more effectively, Gita for the CEO paves the way towards stronger commitment, greater achievement, and deeper fulfillment.

This book provides a comprehensive examination of the palm oil export market, including analysis of its current challenges and move towards sustainability. A useful resource for scholars and researchers on international trade, supply chain management, economic development, especially those in oil palm production and import countries.

Are You Ready for Future Crises?The right leadership is critical for organizations to navigate successfully toward resolving insurmountable challenges in any crisis event. The book aims to help leaders at all levels unlearn and relearn effective crisis leadership. Among the ideas, the book covers include:Lessons from past decades on how leaders respond successfully to crises. The best practice "C.R.I.S.I.S." Leadership Model which outlines the critical skills and competencies that leaders demonstrate effectively during times of crisis. How organizations can be better prepared for future crises by navigating successfully the challenges posed by mega-disruptive forces that may impact their supply chains and business sustainability plans.

This book demonstrates how brands use AI to entice customers and discusses the use of AI as a competitive advantage for marketers.Did you know that investors at Wall Street wait for the Groundhog Day's forecast to make their financial decisions? Did you know that your favorite influencer is not a real person? Did you know that your smartphone works like a magic wand? Don't you feel cursed without it? You will know all about it in this book. Consumers just like you are looking for an effortless life and technology is making it possible with self-driving and self-parking cars, smart houses, beds automatically adjusting to one's sleeping needs, and robot vacuuming homes all without human intervention while we share our personal QRCodes. Brands bring you magical solutions: Mr Clean Magic Eraser, L'Oreal Magic Roots, and you can customize your life by magically creating your own world with the metaverse and the products you want with a 3D printer. Technology and magic enclose mysteries that we cannot assess; we see the input and the output, but no one knows exactly what happens within the process. Extensively documented with publications and empirical research, this book demonstrates how brands use AI to entice customers. It also discusses the use of AI as a competitive advantage for marketers and its deployment around the world. Whether you are curious and confused about technology or a marketer without IT background expected to incorporate AI in your marketing strategies, this book is for you so put some magic in your life!

This book navigates us through thick and thin and gives us a holistic description of what is supply chain resilience, which are the factors that affect it, and which are the most effective resilience strategies that we need to implement in our supply chains in order to survive during turbulent times. In a world where pandemics, natural disasters, climate change, and wars are only some of the disruptions that supply chains are facing, resiliency has become the alpha and the omega of supply chain management. his book navigates us through thick and thin and gives us a holistic description of what is supply chain resilience, which are the factors that affect it, and which are the most effective resilience strategies that we need to implement in our supply chains in order to survive during turbulent times. The book is divided into three distinct parts. In the first one discusses the term supply chain resilience-its importance, its components, and the most important supply chain resilience metrics. The author presents real life examples of well-known companies which were successful in enhancing the resilience of their supply chains. The second part presents all the factors that can influence the resilience of a supply chain and concludes with discussions of seventeen supply chain resilience strategies which can be used by almost any company, in any industry, in any part of the world. This holistic approach on supply chain resilience makes this book unique. At the end of each chapter, professors will find a dedicated part which will assist them in managing their in-class interaction with students. This book can be used as an academic compendium or as a guide for supply chain professionals who want to cement the resilience of their supply chains and successfully navigate through crisis.