Ledelse og strategi

Discover the secret strategy used by some of the most successful advertisers online to convert jaded skeptics into confident buyers.Selling in competitive markets is tough.  And as big brands continue to pour money into online advertising, it’s only going to get tougher.  So, how do small business owners maximize their ad dollars to stay competitive? By crafting their sales argument to appeal to those with the biggest doubts. In Selling to Skeptics, veteran salesperson Russ Reynolds shares a simple framework that turns even the most skeptical prospects into confident buyers. Those who learn and use the framework gain a competitive advantage in the marketplace, resulting in lower ad costs and larger conversion rates. More than just theory, Selling to Skeptics contains case studies and real-world examples of this framework in action, empowering marketing professionals with a new understanding of how to sell online in a highly competitive environment and equipping them with a practical guide to quickly put their learnings into action.

Compiles recent findings and developments in the field of graft copolymers made from polysaccharides. Details the design and synthesis of polysaccharide graft-copolymers specifically suited for drug delivery applications. Explores the relationship between nanotechnology and biomolecules.

Discusses research on effective supply chain management. Addresses logistics planning and functions, logistics sourcing and outsourcing, inventory management, transportation functions, warehousing, the return of goods, on-demand planning, customer service, covering different sectors, including manufacturing, and healthcare sectors.

"Whether you're tackling an ambitious project or seeking fresh inspiration in daily life, The Creativity Choice equips you with the tools to transform your ideas into impactful action and meaningful accomplishment." --Marc Brackett, bestselling author of Permission to Feel "Consider this book your creativity coach: it shows how anyone can embrace creativity in their everyday lives. A must-read for all who want to grow their own creativity, support the creativity of a team, and lead for creativity and innovation." --Scott Barry Kaufman, coauthor of Wired to Create "As a scientist-turned-biotech CEO, I never thought of myself as 'creative' until I read The Creativity Choice. This book challenged my views and beliefs, illustrating how small decisions and persistence can lead to transformative ideas and actions, much like scaling a startup. . . . An inspiring and practical guide for anyone who seeks to harness creativity." > "Zorana Pringle's insightful approach takes away the mystery of creativity and offers pragmatic strategies for reclaiming it as a skill that can be cultivated and practiced." > "I've never read a clearer, more thoroughly researched, or more thoughtful framework for why to be creative, and how we can all nurture creativity as a skillset. In the age of AI, when the last thing that will set humanity apart from machines is our creativity, I cannot think of a timelier moment for this book." --Kate Goodall, cofounder, Halcyon, and managing partner of Halcyon Venture Partners

This updated and practical guide will help you evaluate your company's safety and health processes and make fact-based decisions that improve overall performance. Written for professionals with limited exposure to statistics, Safety Metrics shows you how to assess trends and safety climates, work with data, and help with training.

Authors embark on a comprehensive exploration of digital mentoring within the landscape of Industry 5.0, elucidating the crucial interplay between human mentoring and AI in the digital age, ultimately paving the way for nuanced discussions on the future of mentoring amidst the burgeoning influence of emerging technologies like AI.

Leadership Development in Saudi Arabia offers a comprehensive examination of the role of leadership development in expanding capabilities for national economic development, accelerating realization of the ambitious goals of Vision 2030, the country's blueprint for socioeconomic transformation.

This edited collection presents successful business succession planning in smaller rural communities where profit margins are low, markets are shrinking, and there are few potential buyers. Chapters outline options for successfully transitioning businesses that have worked in Canada, England, and the U.S.

This edited collection presents successful business succession planning in smaller rural communities where profit margins are low, markets are shrinking, and there are few potential buyers. Chapters outline options for successfully transitioning businesses that have worked in Canada, England, and the U.S.

Two bestselling CISA guides in one serious study set This value-packed packed set for the serious CISA certification candidate combines the all-new CISA Certified Information Systems Auditor Study Guide: Covers 2024-2029 Exam Objectives with a new collection of Practice Exams and online practice test tool to give you the best preparation ever for the high-stakes CISA credential. The CISA Certified Information Systems Auditor Study Guide: Covers 2024-2029 Exam Objectives provides comprehensive and accessible test preparation material for the updated CISA exam, which now consists of 150 questions testing knowledge and ability on real-life job practices leveraged by expert professionals. You'll efficiently and effectively prepare for the exam with online practice tests and flashcards as well as a digital glossary. The concise and easy-to-follow instruction contained in the 2024-2029 CISA Study Guide covers every aspect of the exam. This study guide helps readers prepare for questions across the five domains on the test: Information System Auditing Process; Governance and Management of IT; Information Systems Acquisition, Development, and Implementation; Information Systems Operation and Business Resilience; and Protection of Information Assets. Add to that the CISA Certified Information Systems Auditor Practice Tests with more questions for each of the 2 domains, 2 more practice exams, and more than 700 questions total and you'll be as ready as you can be to prove your CISA knowledge. This study guide and practice tests set shows readers how to be ready for these on the CISA exam: Understand principles, best practices, and pitfalls of cybersecurity, which is now prevalent in virtually every information systems role Protect and control information systems and offer conclusions on the state of an organization's IS/IT security, risk, and control solutions Identify critical issues and recommend enterprise-specific practices to support and safeguard the governance of information and related technologies Prove not only competency in IT controls, but also an understanding of how IT relates to business Includes 1 year free access to the Sybex online learning center, with chapter review questions, full-length practice exams, hundreds of electronic flashcards, and a glossary of key terms, all supported by Wiley's support agents who are available 24x7 via email or live chat to assist with access and login questions

This 2-volume handbook covers the importance of quality management tools and construction management principles, procedures, concepts, methods, and tools. Due to the varied nature of construction management processes, the addition of certain topics, and for proper understanding of the information the new edition is divided into two volumes.

Discusses latest technologies for development of business and finance sectors and to strengthen economic growth. Details the amalgamation of techniques and trends in financial and business technology to facilitate the efficiency and creation of new and innovative business and finance management applications.

Bridge the gap between biology and cutting-edge machine learning techniques with this essential guide. Train and interpret deep learning models and answer fundamental biological questions. Whether your background is in biology, machine learning, or software engineering, this book empowers you with the practical skills needed for your deep learning journey. Through step-by-step recipes, authors Natasha Latysheva and Charles Ravarani teach you to train models for tasks like understanding gene regulatory logic, uncovering insights about protein families, and exploring subcellular localization. Each chapter provides self-contained mini-projects that serve as templates for approaching complex biological problems. By the end of this book, you'll be able to: Approach biological problems with a deep learning perspective Train and interpret deep learning models to explore complex biological data Leverage Python code and iPython notebooks to extend your projects Transform your insights into actionable solutions in medicine, genomics, and biotechnology