Entreprenørskap

Seit den achtziger Jahren beschäftigen sich Wissenschaftler mit der Marktorientierung von Unternehmen und stellen dabei fest, dass es einen positiven Zusammenhang zwischen dem Grad der Marktorientierung und dem Erfolg von Unternehmen gibt. Unternehmen, die str- turiert Informationen über den Markt sammeln, diese im Unternehmen weitergeben und - rauf aufbauend richtig nutzen, sind erfolgreicher. Diese Aussage wurde empirisch für etablierte Unternehmen bestätigt. Darüber hinaus konnte gezeigt werden, wie eine größere Marktorientierung in diesen Unternehmen herbeigeführt werden kann. Ob für junge Unternehmen diese Zusammenhänge gleichermaßen gelten, ist allerdings unklar. So steht weder die Erfolgswirkung der Marktorientierung für junge Unternehmen fest, noch ist bekannt, wie Marktorientierung konzeptioniert sein muss, um eine Wirkung entfalten zu können. Es ist auch fraglich, ob und in welcher Form junge Unternehmen ihre Kultur zur Beeinflussung von (marktorientiertem) Verhalten überhaupt nutzbar machen können. Genau an dieser Stelle setzt die vorliegende Arbeit von Andreas Kessell an. Sie zeigt, dass es auch schon in jungen Unternehmen Elemente einer Unternehmenskultur gibt, die die Mar- orientierung des Unternehmens und damit letztlich den Erfolg positiv beeinflussen. Andreas Kessell hat mit der vorliegenden Arbeit eine äußerst gelungene Forschungsarbeit vorgelegt. Sie ist theoretisch ansprechend und weist zwei unterschiedliche und jeweils interessante empirische Teile auf. Damit sticht sie unter Dissertationsschriften sicher hervor.

Christian Herr fokussiert einzelne Erfolgsfaktoren der Unternehmensgründung, um explizit nicht-lineare Wirkungsbeziehungen nachzuweisen und ihre Effekte zu diskutieren. Er zeigt, dass für eine kritische Interpretation von Erfolgsfaktoren neben den Limitationen der Erfolgsfaktorenforschung auch die mögliche Existenz von Nicht-Linearitäten zu berücksichtigen ist, insbesondere wenn verschiedene objektive und subjektive Erfolgsmaße zur Anwendung gelangen.

Geleitwort Nicht nur Manager großer Konzerne, sondern auch Lenker junger und kleinerer Unternehmen sehen sich in der heutigen Zeit in vielerlei Hinsicht vor immer größere Herausforderungen gestellt. Zu den wichtigsten Trends zählt hierbei die globale Integration von Märkten. Sie erhöht die Angreifbarkeit von Wettbewerbspositionen und erfordert es in nicht wenigen Branchen, von der Gründung an international zu denken und zu agieren. Dies betrifft insbesondere auch die räumliche Expansion der Kundenakquise und -pflege via Marketing. Hierbei liegt auf der Hand, dass mit dem Erfordernis, immer größere Marktgebiete abzudecken, die Bedeutung des Internets als virtueller Marktplatz, Absatzkanal sowie I&K- Forum immens steigt. Mit diesen Gedanken ist zugleich der Kontext der vorliegenden Schrift beschrieben. Konkret geht Frau Schmengler die Frage an, wie es Gründungsunternehmen gelingt, sich im heutigen Marktumfeld erfolgreich zu entwickeln und zu etablieren, wobei der Analyseschwerpunkt bei der Betrachtung des Internets als Erfolgsfaktor liegt. Ausgelotet werden Implikationen der kognitionswissenschaftlich gebetteten Strategie ¿Mind Share Leads to Market Share¿ auf die Erfolgsaussichten der Nutzung des Internets im Marketing-Zusammenhang junger Unt- nehmen. Die Annahme, dass eine Konzentration auf die Schaffung ¿gemeinsamer relevanter Wirklichkeiten¿ im Sinne Berger/Luckmanns ein Marktanteilswachstum befördere, wird unter Aufarbeitung psychologischer, philosophischer und soziologischer ¿Mainstream-Literatur¿ sowie unter Einbeziehung der Erkenntnisse insbesondere der Internet-Ökonomie und Entrepreneurship-Forschung analysiert.

Te series Perspectives in Entrepreneurship: A Research Companion provides an authoritative overview of specialised themes in entrepreneurship. Te book is deliberately structured to add value to learners who are undertaking secondary programmes in entrepreneurship by building on basic entrepreneurship principles and theory.

The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.

This book explores how the commercial suborbital industry is poised to develop into a viable market. It describes how suborbital vehicles operate, how research will be conducted in suborbital flight, and how commercial organizations will train astronauts.

In this book, Leo-Paul Dana makes it clear that much can be learnt about the nature of entrepreneurial activity when we delve into the unique characteristics of different nations of South Asia, South-east Asia and East Asia. Through in-depth analyses and comprehensive reviews of many Asian countries, the profound differences both among and within countries of the region become vividly apparent. Dana juxtaposes the explosion in entrepreneurial growth within China against the struggles to build an entrepreneurial community in Japan, or the enlightened public policy leadership in Singapore against the crisis-driven developments in Korea. The range of factors identified within each of the 15 countries examined by Dana is not an example of random influences on the entrepreneurial process, because they can be construed in more systematic and logical ways. Thus, the book uncovers the Chinese model of gradual transition, the Royal Cambodian model, and the Doi-Moi model, among many others. The reader is challenged to grasp these different models, and identify their commonalities and differences.

Having met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results¿something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp.   ¿Jill Robb, CEO, Ambition Digital; Belfast, United Kingdom Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses. Until now, design thinking¿a methodology for solving business problems and identifying opportunities¿has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere. Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own¿and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success. Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn: How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable  How to use the most prevalent and popular design thinking tools (likeideation, prototyping, and rapid branding) effectively How to use design thinking to identify and achieve your business goals and create new business models How to create revenue-boosting new products and services using design thinking How to improve the customer/user experience to create more loyal, profitable customers By the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses, you will not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities¿you'll be doing it. Best, it¿ll show up in the top and bottom lines.

This volume of Technology, Innovation, Entrepreneurship and Competitive Strategy is devoted to research aimed at understanding the implications of Exploration and Exploitation activities in early-stage ventures and small-and-medium enterprises (SMEs).

This volume in the International Perspectives on Education and Society Series focuses on the ways that social entrepreneurs innovatively contribute to the development and implementation of education worldwide.

Florian Baumgartner analysiert, welche Faktoren Erfinder an außeruniversitären Forschungseinrichtungen zum Schritt in die Selbstständigkeit veranlassen. Gestützt auf statistisch fortgeschrittene Methoden zeigt er, dass Erfinder, die sich unternehmerisch verhalten, von ihrer Erfindung überzeugt sind und von Promotoren unterstützt werden, mit größerer Wahrscheinlichkeit ein Unternehmen gründen als andere.

Anhand des Strukturgleichungsverfahrens Partial Least Squares (PLS) und auf der Basis einer Stichprobe von 307 jungen Wachstumsunternehmen untermauert Tim Hiddemann die Erfolgsrelevanz des operativen Managements für junge Wachstumsunternehmen auch unter hoher externer und interner Unsicherheit. Er zeigt weiterhin, dass die operative Kontrolle von ausschlaggebender Bedeutung und wichtiger ist als die operative Planung.

Entrepreneurial Profiles is intended to help students and practitioners of entrepreneurship think about what it takes to create a significant business, with focus on what it may take to create a successful and significant business.

United States (US) has one of the deepest pools of potential investors of any country. It has more than 33 million total investors, both accredited and non-accredited. It has been reported that over 9 million US households qualify as accredited investors, with a net worth of over $1 million (exclusive of primary residence). It has also been reported that, in US, there are over 700,000 ΓÇ£angel investorsΓÇ¥ who are willing to invest their own money in ranges of $150,000 to $2 million. This book will describe three new methods of raising capital from US investors which have recently been approved. It also analyzes strategies for successfully implementing these finance methods.This book is intended for entrepreneurs (both US and international) who are thinking of growing their business with outside capital from US. It will be of importance for all start-up and middle-market companies who are in need of additional capital to grow their businesses.

The World Guide provides a unique reference to global sustainable enterprise developments in each major country in the world. Volume 4 explores the priority issues, trends, government policies and a number of case studies in sustainable enterprise in the Americas.

From performers who bask in the spotlight to those who find inspiration in the midnight glow of a computer monitor, the world has no shortage of creative people. While the day-to-day realities of a ballerina may be quite different from that of a novelist, actor, graphic artist, musician, or software developer, they share many things in common. Chief among these is the desire to make a living with their art. Maybe yoüre working to build a sustainable, full-time creative career. Or perhaps you're happy in the corporate world but would like to turn your love for music, dance, painting, or programming into a steady stream of extra income. Either way, if yoüre like most creative souls, you tend to focus on your passion to the exclusion of all else¿and you may scorn the details of business and promotion. Yet as Have Fun, Get Paid: How to Make a Living with Your Creativity shows, developing business skills couldn¿t be more important for those who want to achieve success and generate steady income from their work. With decades of professional experience in creative fields such as music, software, writing and speaking, bestselling author Christopher Duncan demystifies the path to getting paid for your artistic talents. With lighthearted stories and down-to-earth advice, he starts with the basics and shows you how to build a solid, dependable career. All that¿s required is consistent effort and a bit of commonsense. In Have Fun, Get Paid you will learn how to: Find paying work and get the gigs Market your talent without selling your soul Build an image as a highly sought after professional Manage the business details of your creative career Harness the power of relationships for long term success With advances in technology and the global reach of the Internet, creative people are empowered today  as never before. Have Fun, GetPaid will show you how to take control of your dreams and bring them to life.

Social Entrepreneurship

Second Stage Entrepreneurship shows the aspiring entrepreneur how to create significant growth as their company scales its way to the top through the development of organizational structure; from setting up an effective company culture; to structuring an effective sales team; to helping create stand out customer interactions.

In tough economic times and with rising unemployment, people are looking to take the bull by the horns and start their own home-based businesses.... From GPP's enormously successful How to Start a Home-Based Business series (more than half a million copies sold!), comes the essential guide to starting up a home-based Bookkeeping business.

Durable business performance is crucially dependent on a stakeholders' strategy and accessible entrepreneurial finance available within macro-economic and regulatory environments. These reflections on issues and policies of progress are mainly concerned with enabling entrepreneurial risk-takers to operate within an optimal business environment.

Tells the story of how a great British business was built - from a blank sheet of paper - and how it came to be one of the nation's favourite consumer brands. Through the course of an exciting narrative, the author shares his experiences of growing a business and his knowledge of what you should and shouldn't do.