Utvidet returrett til 31. januar 2025

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Om Handbook of Research on Effective Advertising Strategies in the Social Media Age

Focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academics, researchers, and school practitioners.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781466681255
  • Bindende:
  • Hardback
  • Sider:
  • 509
  • Utgitt:
  • 28. februar 2015
  • Dimensjoner:
  • 279x216x30 mm.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 27. desember 2024
Utvidet returrett til 31. januar 2025

Beskrivelse av Handbook of Research on Effective Advertising Strategies in the Social Media Age

Focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academics, researchers, and school practitioners.

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